Push or Pull?
Push or Pull?
It’s the same old tune.
I sat there listening to a man with good ideas who was nevertheless stuck trying to get them to market. His short-cropped, grizzly grey hair and the lines on his face told a dozen stories about his trials and tribulations.
“You know why most businesses fail?” Ron said. He didn’t wait for my answer. “Undercapitalization. They can’t get enough money together to kick things off and hang in there until they get enough customers.”
I nodded. “Sure. I’ve heard that one a hundred times. Ever wonder why?”
Ron blinked. “Well, I always thought it was about who you know. If you don’t have the connections you might as well forget it.”
“If that’s so, then why was New Coke such a failure? Coca-Cola certainly didn’t have a capitalization problem. And they knew plenty of people.”
“Yeah, but that’s Coca-Cola,” Ron said. “I’m talking about the small businesses. We don’t get that kind of edge.”
“Ron,” I said, “You have all the edge you need. But the reason you aren’t getting the attention you want is simple.”
Ron sat back and crossed his arms. “All right, my friend. Tell me what I need.”
I smiled. “What you need, Ron, is a new pair of eyeballs.”
“What?”
“You keep looking at what you do through the same eyes. Your eyes. What if you could see your product the all bills paid dallas apartments way your
Read more…