Strategy as Invention
Strategy as Invention
Rather than view strategy as a selection of options, here is another approach: creation or invention.
Strategic planning is not strategy
Strategic Planning, often synonymous with Annual Planning, details how you are going to get where you have decided to go. It is a description of how you will achieve your goals — those milestones you established in structuring your business plan. Strategic Planning is operational in nature, it examines the particular actions you intend to take over the coming period. Strategic Planning can be critical — military trucks for sale and after you have a Strategy, it is often a good idea to develop a Strategic Plan.
But Strategic Planning is not Strategy. Strategy is the “what” you and your organization are going to be, and the broad approach to how you are going to do that. For instance, your company will become david goldsmith birmingham al the number one carmagia bmw.com vendor of internet-hosted medical records applications, achieved through freeware distribution to HMOs and clinics, paid for with a back-end, per-patient royalty. Strategic Planning looks at the details of how you will get there — which associations you will joint-venture with, how many sales people you will add this year, what type of advertising homebuilt aircraft for sale you will use, whether to pay for page-views or click-throughs, etc. The strategic plan will itemize the specific actions you will take in a given time frame, and the specific results those actions will produce.
But imagine filling your new car with gas, turning the ignition key, putting the car in gear, getting on the freeway, and putting the pedal-to-the-metal. Full speed ahead. Imagine yhs-avgb-chrome that for a moment. Wait a minute — where are you going? Many organizations jump headlong into the strategic planning process, without becoming clear about where they are going. Sure they have a direction - North, perhaps; into the Internet Applications space, perhaps. If you execute the plan, your company will surely wind up somewhere. But is it where you wanted to go? Strategy defines the destination, and whether you will take a scenic way or a fast way, and if you want rest stops. Strategic planning identifies the specific highways and the specific streets.
Have you bothered to think about where you want to go recently? Most entrepreneurs, most companies, started with an idea of what they were trying REGGIE REWIS to create. But that may have been a long time ago. Perhaps it’s time to consider this question again.
Strategy is not a set of options
Imagine you are in your car again. This time, it’s Sunday, and you and the family are going for a drive. Where are you headed? “We’ll let’s see”, you say to yourself, “How much gas do we
Read more…